E40 Transcript: Luxe Life: Mastering the Art of the Boutique Salon

[00:03:58] Brett Fellows: So, Luxe Beauty Bar. I’m excited to talk about this today. As we look at the landscape of hair salon owners, we hear a lot about commission-based salons and suite types of salons. But in many instances, it’s solo, meaning there’s just one salon owner or stylist.

[00:04:21] Brett Fellows: What I think is unique about Luxe Beauty Bar is that the two of you are partners in your salon. I’m excited to discuss this with both of you.

[00:04:30] Annie Schultz: Yes, it’s definitely like a little marriage.

[00:04:34] Brett Fellows: We’re in Wisconsin. How long has Luxe Beauty Bar been open?

[00:04:41] Ashley Henneman: We opened in October of 2020, so it’s been about two and a half years. We started planning it when everything shut down with COVID, and we decided to open a salon.

[00:04:52] Brett Fellows: Great timing. So March was when the pandemic hit. You decided in April, but you didn’t actually open then, right?

[00:05:02] Ashley Henneman: No, we started working with our contractor to find a building. We initially had a different building in mind, but then we found our current one and began construction.

[00:05:11] Annie Schultz: I was driving to the salon today and realized that three years ago was when everything closed. A month later, we started visiting each other’s homes, discussing the salon idea. We got our keys by the end of May and began remodeling.

[00:05:28] Brett Fellows: That’s great. To take it a step back, I always like to ask couples how they met. In your case, how did you two meet and decide to embark on this? Who had the idea?

[00:05:44] Ashley Henneman: We worked at a salon together. She hired me, and we both eventually worked in suites next to each other. We reached a point where we wondered, “What’s next?”

[00:06:01] Annie Schultz: During a conversation, I mentioned that one of my clients said her husband might have a space available for a new salon. Ashley expressed her interest in finding a new salon, so we thought, “Why not look together?” It just happened from there.

[00:06:13] Annie Schultz: At first, I don’t think we fully grasped how serious and quick everything would progress. But soon enough, we were deeply involved in each other’s lives.

[00:06:25] Brett Fellows: Ashley, you mentioned wanting to find a salon. Were you considering going solo? What were your thoughts before this partnership idea?

[00:06:33] Ashley Henneman: I was already solo in my suite but reached a point where I felt stuck. I wanted to help others and wondered what was next. It gets lonely working alone.

[00:06:49] Brett Fellows: How did the discussions about forming a partnership go? Were they smooth? Awkward at times?

[00:07:01] Annie Schultz: We consulted a business coach, Jessica, who focused on the emotional aspects. Another expert, Nina, advised us on financial matters. Jessica had us share our likes and dislikes, strengths and weaknesses, and assign responsibilities.

[00:07:29] Ashley Henneman: One of the first things Annie mentioned was not wanting to handle snow removal.

[00:07:31] Brett Fellows: Given Wisconsin’s weather, I can imagine.

[00:07:32] Ashley Henneman: We opted to outsource that.

[00:07:37] Annie Schultz: We also hired a lawyer to go over contracts, a step that made the commitment feel very real.

[00:07:53] Brett Fellows: Is your current space the one you initially found?

[00:07:58] Ashley Henneman: Yes. Originally, it was a dance hall, then an art gallery and framing store. However, it had mostly been used for storage. Our builder knew the owner, and everything fell into place.

[00:08:26] Annie Schultz: At first, we weren’t sure about the location due to its appearance.

[00:08:30] Brett Fellows: Really?

[00:08:33] Ashley Henneman: Our builder reassured us, saying, “Just trust me.” [00:08:37] Brett Fellows: What about the equipment, sinks, and chairs? How did you manage the investment?

[00:08:49] Annie Schultz: We had saved a significant amount from our suites, which helped fund the upfront costs. We didn’t incur much debt.

[00:09:04] Ashley Henneman: In fact, we didn’t take out any loans apart from what was included in our buildout.

[00:09:14] Brett Fellows: Did the expenses exceed your expectations? Things usually end up costing more, right?

[00:09:15] Ashley Henneman: Yes, by a lot. Almost double what we anticipated.

[00:09:22] Brett Fellows: Did you set up everything all at once, or did you add things gradually?

[00:09:28] Ashley Henneman: We renovated everything at once. When we opened our doors, everything was brand new.

[00:09:37] Annie Schultz: We’re addicted to changing things.

[00:09:40] Ashley Henneman: At first, most things seemed perfect. It looked beautiful. But as our team grew, we learned more about the ins and outs of the salon. That prompted us to make some changes. Last year, we even closed for a week to redo the flooring because what we had wasn’t suitable for a salon.

[00:10:02] Annie Schultz: It’s fascinating to learn about such things.

[00:10:05] Ashley Henneman: Even details like the lighting matter.

[00:10:12] Brett Fellows: So, fast forward to today. Initially, it was just the two of you. How does the salon look today?

[00:10:20] Brett Fellows: I presume it’s not just the two of you anymore.

[00:10:23] Ashley Henneman: Right, before we even had our building, we hired two stylists fresh out of beauty school. It was quite a gamble. They joined us right after they graduated, just a month before we opened. We shared our vision with them, using Pinterest boards as inspiration. Soon after, we hired Liz as our first salon coordinator. Now, our team comprises four stylists, a salon manager, and two salon coordinators.

[00:11:00] Annie Schultz: And if anyone owns a salon and doesn’t have a salon coordinator, they need to get one. It’s a godsend.

[00:11:06] Brett Fellows: When you first opened with just the four of you, how did the initial months go? How was client reception?

[00:11:20] Ashley Henneman: It was wild. Our stylists, Amber and Allie, got booked up incredibly quickly. There was a massive demand, and both new and existing clients filled their schedules.

[00:11:36] Ashley Henneman: Within three months, they were fully booked.

[00:11:42] Annie Schultz: There was a lot of learning involved. We had to ensure clients felt comfortable and understand their preferences. Amber, for instance, has retained many of her clients from the very beginning.

[00:12:02] Brett Fellows: What do you think made it possible to gain traction so quickly? Was it the demand in the area?

[00:12:12] Annie Schultz: Our salon brought something new and exciting to Manitowoc. While it’s a fantastic community, it’s traditionally been quite old school. Our aim was to introduce a modern salon to the area.

[00:12:24] Ashley Henneman: Our emphasis on continuous education for our stylists also set us apart. We believe in investing in their growth, often with the help of external educators.

[00:12:39] Brett Fellows: I’ve noticed your commitment to coaching. Do you consistently work with coaches?

[00:12:48] Ashley Henneman: Yes, we collaborate with Nina Tulio bi-monthly. There’s also Jessica Allmer, a local coach based in Appleton, Wisconsin. She helps us manage team dynamics and emotions.

[00:13:05] Ashley Henneman: At one point, when we had internal issues, Jessica gave us invaluable advice.

[00:13:12] Annie Schultz: She made us introspect, emphasizing the importance of responsibility and ownership.

[00:13:28] Ashley Henneman: Currently, our team is thriving. Our strength is built on trust and our robust culture.

[00:13:39] Annie Schultz: It’s about mutual respect. We see ourselves as a close-knit family, which is why our team remains small.

[00:13:51] Brett Fellows: How do you cultivate this culture? Do both of you contribute equally, or does one take the lead?

[00:14:09] Brett Fellows: How do you divide roles?

[00:14:11] Ashley Henneman: It varies. At times, Annie might be more available for the team, and other times, I step up. Our team members approach us based on their needs. Financial matters often go to Annie, while I handle other aspects.

[00:14:32] Annie Schultz: Our roles sometimes shift depending on personal commitments. What’s crucial is our open communication and mutual respect.

[00:15:03] Annie Schultz: We prioritize maintaining our salon’s familial atmosphere.

[00:15:27] Brett Fellows: How did you grow from four members to your current team? And where did you find them?

[00:15:40] Ashley Henneman: Most found us. For instance, Liz approached us soon after we opened, having previously worked at another salon’s front desk.

[00:15:55] Annie Schultz: Initially, we thought we could manage without her. But soon, we realized we needed help. Liz is exceptional because she’s growth oriented. She’s not just front desk help; she’s a true salon coordinator.

[00:16:28] Ashley Henneman: She always seeks ways to improve the salon.

[00:16:38] Brett Fellows: How does technology, like software, aid in streamlining your operations?

[00:16:55] Ashley Henneman: We started with Square.

[00:16:57] Ashley Henneman: We switched to Vigaro a year and a half ago, and that’s been a huge helping point. Liz has taken on a lot of the education with Vigaro to make things much easier for guests, like booking online and things like that, especially for her.

[00:17:15] Annie Schultz: Though a lot of things are virtual now. People don’t necessarily want to come into the salon before they book an appointment.

[00:17:22] Annie Schultz: So it’s nice to have that. Plus, it allows her sometimes to work from home. She’s got a little guy at home. I know even when she does orders and inventory, it’s nice for her just to optimize that at home.

[00:17:34] Brett Fellows: Yeah. And so you do retail? I, as you mentioned, just mentioned inventory. So, is that a big part of your salon or is that a value add?

[00:17:44] Ashley Henneman: Yeah, it’s huge here. Our girls are very passionate about the lines we carry. We carry Arnco, Oligo, and Color Wow, and they all— It’s like we sit down with them a lot, and we try to get feedback to make sure because we need them to love it as much as we do. And they sell a lot of it because they love it.

[00:18:05] Ashley Henneman: So it’s an easy add-on to their tickets.

[00:18:09] Annie Schultz: I think even adding on, we do a lot of hand-tied extensions. Our business has grown so much because of the education we’ve done with extensions, and like, two of the stylists are educated in that as well. So that’s a lot of our retail. Also, Manitowoc being a very nice small community, they were so far behind in what’s new with the hair industry that it was beneficial to do that as well.

[00:18:34] Annie Schultz: Yeah.

[00:18:36] Brett Fellows: What I’m learning about the industry is it’s hard to be a one-stop shop for a salon. So, are there— do you feel like you’re steering yourself in a certain direction? Do you have a target market, or put another way, what’s your ideal client profile?

[00:18:55] Ashley Henneman: You want to go first? I feel like we have the same.

[00:18:58] Annie Schultz: I know, just to sum it up for me, I am a huge advocate for keeping the salon like a boutique salon where we just focus on hair. We just focus on our target market. I know a lot of salons do spas, facials, and nails, and many people ask, “Are you going to add that?”

[00:19:14] Annie Schultz: And to me, I don’t even know—

[00:19:16] Ashley Henneman: The first thing about taking care of my face, so no. I think one thing that benefits us is that a lot of salons are niching down, but we have a variety of stylists that want to focus on different things. So I don’t think we’ll ever be known as just this or just that.

[00:19:35] Ashley Henneman: Nicole, one of our stylists, is an absolutely phenomenal hair cutting specialist. So we have that to offer, or one of our girls loves blonding. And if I have somebody in my chair who wants to be that super blonde, I’m like, “Hey, Mariah’s your girl, let’s go see her.” So I don’t think we’ll ever niche down enough that we can’t provide a service for a multitude of—

[00:19:56] Annie Schultz: People. And I think it’s great. Even like when we hired on Maddie, what, three or four months ago? She’s like, “This is awesome that I can experiment with what I like because when you’re fresh out of school, you have no idea what you like.”

[00:20:09] Annie Schultz: So she likes to take on everything, and then we’ll probably revisit with her after a year or so and say, “Okay, what do you want to focus on? What makes you happy?” Because I think the industry is changing positively in the way that we don’t have to do services we don’t like. I don’t remember the last time I did a perm.

[00:20:28] Annie Schultz: I’m never doing perms. We don’t even—

[00:20:30] Ashley Henneman: Offer them. Yeah.

[00:20:32] Annie Schultz: So I think it’s more about focusing on everyone’s target market versus just one specific one.

[00:20:39] Brett Fellows: Gotcha. And how do you deal with marketing along those lines? Is it more of a passive type of thing, marketing just so they know you’re out there and you’re hitting spots? Or is that a big part of your in new future clientele?

[00:20:55] Ashley Henneman: Big part.

[00:20:56] Ashley Henneman: Yeah. So—

[00:20:57] Annie Schultz: We’re very fortunate, obviously in this day and age, that social media is free marketing. So we’re huge on social media. We actually do youth apprentice programs. Our class that we’re teaching them while they’re here is the marketing category. Abby, who has been with us for a year and a half, almost two years—

[00:21:18] Annie Schultz: Almost two years. And then McKaylee we just hired— they help us a lot with the marketing and ideas. They’re fresh young minds. So they like all the—

[00:21:27] Ashley Henneman: Reels and they know what’s trending on TikTok. Yeah.

[00:21:31] Annie Schultz: We also definitely encourage the girls to market themselves as well.

[00:21:37] Brett Fellows: That’s great. And let’s talk about growth.

[00:21:40] Brett Fellows: I know we’ve been talking offline about some of the growth. You guys have had an excess of 25% growth over the last two years, and we were talking about maybe 2023, what that will look like. How have you been able to handle that growth and deal with your own clients at the same time?

[00:21:59] Ashley Henneman: There are definitely challenges.

[00:22:02] Ashley Henneman: It’s a juggle. One thing that helps is having a partner that we can bounce things off of. But I think having such a core, phenomenal team also helps with that growth. They grow with us. They want to grow; they want to make Luxe better.

[00:22:21] Annie Schultz: I think the big thing was finding the right people to be here. I think now our team is on the same mindset of wanting to excel in our guest experience. We want to be a boutique salon. We want to be educated and come up with the latest trends for clients. So, I think that also helps with our growth because we have stylists here who really want to grow.

[00:22:48] Brett Fellows: Yeah. And how about your own work-life balance? So, as you’ve grown 25-30% a year for the last few years, has your work capacity grown that much?

[00:22:59] Brett Fellows: Or have you actually noticed your hours worked decrease as you’ve gotten better at managing and being able to split the work between the two of you from a management perspective?

[00:23:09] Ashley Henneman: I think coming from our suites, we’ve gotten to a good point. I think there’s still room to grow with that balance.

[00:23:18] Ashley Henneman: Having Liz step up as salon manager and take on a lot has helped. This year, one of our focuses was stepping away from behind the chair one extra day a week, one full day. It’s a work in progress. We really like our guests, so it’s hard to say no. But I think it’s something that we need to do consistently, to work on the business versus just in it.

[00:23:45] Brett Fellows: Yeah. Yeah.

[00:23:48] Annie Schultz: I think, too, like with anyone who is thinking about opening a salon or growing their salon, I honestly have high expectations for the next year or two. I think the first two to three years in a business, you’re constantly going to be working on it.

[00:24:05] Annie Schultz: It’s… I don’t know if a good work-life balance even exists when you start a business. But that being said, we both have gotten to take time away. Vacation. We’re going on vacations. Again, the partnership helps because usually one of us is here, but I think we can confidently both leave the business.

[00:24:32] Annie Schultz: When you’re passionate about something, it doesn’t feel like work. I never think that when I’m sitting at home working on marketing or something, I never feel like I’m working.

[00:24:40] Ashley Henneman: Technically I am, but I don’t feel it. It’s another baby.

[00:24:43] Brett Fellows: But it’s not draining you emotionally.

[00:24:46] Annie Schultz: If you find something you’re passionate about, it’s a whole different story.

[00:24:51] Brett Fellows: Along those lines, if you were to look back over two years ago, what’s something you wish you knew then? What would you tell that person from two years ago?

[00:25:03] Annie Schultz: How much I had to get myself in check.

[00:25:08] Ashley Henneman: Yeah. I was going to say the same thing. Just be open to reflecting on yourself and making necessary changes.

[00:25:15] Ashley Henneman: I don’t think we realized… we were so excited for the salon portion that we never even thought about the fact that you also have to grow. So, I think that was a huge one.

[00:25:25] Brett Fellows: Yeah. And what about managing people, creating the culture, your values, and your “why”? And coming up with all that, is that all from the work that you’ve done with your coach?

[00:25:35] Brett Fellows: Is that what’s helped you guys express that?

[00:25:39] Ashley Henneman: Yeah. Just always revisiting what your values are and reminding yourself. Okay, communication. Did we communicate? Did we take care of our guests? Just revisiting them.

[00:25:50] Annie Schultz: I think, too, the biggest thing is when we opened a salon and hired employees, we pretty much took on the responsibility that no one talks about. Like, we do sometimes come second. When you’re responsible for people’s livelihoods and careers, you also take on the responsibility of caring so much about them and seeing them grow. Sometimes you have to consider, okay, this is a touchy subject.

[00:26:23] It’s not how you would normally handle it, but you have to consider feelings. We’re a bunch of women, so feelings are all over the salon. But you have to take a step back and think: how does this person learn? How do they take constructive criticism? How do we help them?

[00:26:39] And I think that’s difficult because it changes with every person. But that was probably one of the hardest parts for me – learning the emotional side. Honestly, we went over the five love languages with every girl, and it makes a big difference.

[00:26:57] Brett Fellows: I bet. So, what was the low point of the last two years? What was the hardest part that you experienced going through that transition?

[00:27:08] Ashley Henneman: We’ve had to part ways with some team members. That was probably the toughest for me. I don’t like confrontation at all. But we worked with Jessica specifically, and she really coached us on how to maneuver that in a very professional manner. Team changes are always tough.

[00:27:33] Brett Fellows: And how about the flip side? What’s the high point over the last two years or something that happened that you thought would never happen that fast?

[00:27:44] Ashley Henneman: I would say…

[00:27:45] Annie Schultz: One thing that made me very proud of where I’m at, and also where our team is at, is when one of the stylists shared with us, “Oh my gosh, since I’ve been working here, this is how much I have put aside for savings.” I feel like I’m at a good point in my life to invest money into different things that she wants. I think it hit me then. It’s like, “Holy crap, we are helping people build a career that they love, but also have a life they love too.”

[00:28:17] Brett Fellows: Yeah. How do you guys take time for yourselves, for self-reflection, self-care, and just make sure your energy is where it needs to be on a consistent basis?

[00:28:32] Annie Schultz: Not always, but 90% of the time, we don’t work on Sundays. Okay, not all the time. I know for Ashley, that’s important for her family. And for me, I need a day where I can just decompress and spend time with friends and work on my personal things. Granted, yes, we are still messaging back and forth about our plans for the week, but I think if it’s not education, we don’t plan much on Sundays.

[00:29:01] Ashley Henneman: I think just being very aware of each other’s schedules and needs is crucial. For instance, if I have something going on with my kids, Annie knows, and she’s not like, “Hey, we need to meet up and talk about this right now.” And then, it’s about finding that downtime to get a facial or a massage.

[00:29:17] Ashley Henneman: We push each other to do that. So, having that accountability partner is huge.

[00:29:24] Brett Fellows: On the days where you work consistently, what time do you usually arrive, and when do you usually depart?

[00:29:31] Ashley Henneman: It varies day to day. We start our workday by texting each other at 5:00 AM.

[00:29:36] Ashley Henneman: Typically, that’s how it goes. The salon closes at eight two days a week and then at four on two other days. So, we try to have very reasonable hours.

[00:29:50] Annie Schultz: Yeah, when we came from our suite, we were obviously spoiled by setting our own hours. So, when we opened the salon, we thought, “Why would we make someone work till six o’clock on a Saturday?”

[00:29:58] Annie Schultz: We didn’t want our stylists to work hours we ourselves wouldn’t want to work.

[00:30:01] Brett Fellows: If things keep progressing positively in terms of new clients, team morale, and the culture you’re fostering, and it’s five years from today, looking back over the last five years, what would have had to happen for you both to feel happy with your progress?

[00:30:20] Ashley Henneman: We’d need a bigger salon.

[00:30:24] Brett Fellows: How many years was your lease agreement for?

[00:30:27] Ashley Henneman: We have 3 to go. It was a 5-year lease. We love our little space, but it’s getting to the point where we’re thinking, if we add this to the salon, what do we remove? It’s getting tight.

[00:30:40] Brett Fellows: So, ideally, with a larger space, you’d bring on more people as well?

[00:30:46] Ashley Henneman: I don’t see us having a massive team. No more than 10 stylists at most. We want to keep it somewhat small and cozy. We just need more space. And we want to ensure that each stylist’s station has enough space, so their clients don’t feel like they can hear exactly what the next person is discussing.

[00:31:15] Brett Fellows: If space were not an issue, is having about 10 people in the salon your vision?

[00:31:24] Brett Fellows: Is that the size you envision?

[00:31:26] Ashley Henneman: I’d say about eight chairs, with a slightly larger backend team, like salon coordinators. The charm of Luxe is that we’re a cozy little family. Honestly, I’m not sure if I could manage more than 10 or 12 employees.

[00:31:50] Annie Schultz: Kudos to anyone who can manage more.

[00:31:52] Brett Fellows: It’s a challenge. Is there anything you’d do differently in the future? Or, to frame it differently, do you see anything in the industry that might change in the next five years?

[00:32:14] Ashley Henneman: Based on various podcasts and insights from industry business coaches, I predict a shift back to more commission-based salons.

[00:32:24] Annie Schultz: I knew you’d say that. I was thinking the same.

[00:32:26] Ashley Henneman: I believe suites and studios serve a purpose, but they can be isolating. Community is essential for growth.

[00:32:40] Annie Schultz: And managing a suite is more work than many might think. Sure, I could set my hours, but there were days I’d spend six hours on bookkeeping at home. It’s demanding, especially if you value work-life balance.

[00:33:01] Ashley Henneman: Additionally, I feel the industry has evolved. People take hairstylists more seriously and truly value them. Whether that’s due to COVID’s impact on hair services or just a collective professional shift, it’s clear that our work involves more than just applying color.

[00:33:23] Brett Fellows: Who do you consider your role models?

[00:33:30] Ashley Henneman: Would you like to start, Annie?

[00:33:31] Annie Schultz: I admire Nina Tullio. Shout out to Nina.

[00:33:35] Brett Fellows: We’ll have a link to Nina’s website. Everyone loves Nina.

[00:33:41] Annie Schultz: Both of us gained a lot from Britt Siva’s Thrivers course. What’s commendable about her is her non-judgmental approach. Whether you want to be a salon owner or a commission stylist, she provides valuable advice. Personally, I’m inspired by strong, independent women, like Shauna Wright. I went to beauty school with her and foresaw her success. She’s managed multiple salons and even launched a hair extension line. We share mutual respect and communicate regularly, seeking each other’s opinions on business decisions.

[00:34:46] Brett Fellows: How about you, Ash?

[00:34:49] Ashley Henneman: Me? Brett Siva is always my go-to. I love that she’s always adapting, looking forward, and forecasting changes. She consistently refines her program to avoid stagnation. I think she gives solid advice. And then, there are some local stylists, like one from Wisconsin. We have a friend, Taylor, who has a salon down in Milwaukee. She’s a great sounding board. I often ask her, “Hey, what do you think about this?”

[00:35:16] Ashley Henneman: Shauna, too, has been a significant help to us. Sometimes just getting coffee and bantering back and forth, like, “Oh my gosh, what do we do now? Did you ever face this issue? How’s everything with you?” It’s also about celebrating our accomplishments.

[00:35:34] Annie Schultz: Yeah.

[00:35:35] Brett Fellows: Absolutely, that’s great. We’ve talked about education, and you’ve mentioned coaches. When you talk about Brett Siva, are you taking any courses? Do you typically attend events or make an annual trip to certain industry gatherings?

[00:35:55] Brett Fellows: Tell me about that.

[00:35:58] Ashley Henneman: As a salon, we went to the Salon Centric show in Geneva. We’ve also invited educators to our salon and hosted events. There were even stylists from out of state who attended. We’re heading to Indianapolis as a team in a few weeks and we’re so excited about it.

[00:36:17] Ashley Henneman: Annie and I have also considered attending other shows or joining a mastermind. We’re currently exploring the best options for us.

[00:36:34] Brett Fellows: That’s great. Wrapping up, I often discuss success with salon owners. Success means different things to different people.

[00:36:50] Brett Fellows: I’m curious to know: what’s your definition of success, Annie?

[00:36:58] Annie Schultz: Without sounding cliché, I think it’s about what makes you happy. Whether it’s working behind the chair for three days a week, doing office work for a day, and spending the rest of my time traveling or just being at home. As a business owner, success also relates to my team’s well-being. I always wonder how I can make my employees happy. Success is such a complex term. How do we even define it?

[00:37:35] Brett Fellows: I know the question was a bit unexpected.

[00:37:39] Annie Schultz: That’s okay. True success is about self-reflection, understanding what makes you truly happy, and not getting caught up in numbers or comparisons.

[00:37:51] Brett Fellows: Love that perspective. Ashley, your thoughts?

[00:37:55] Ashley Henneman: Surprisingly, my view aligns with Annie’s. For the salon, I define success by seeing our team living comfortably, taking vacations when they wish, and having their dream clients. At home, success for me means providing for my children and offering them opportunities like college or buying their first car.

[00:38:28] Annie Schultz: Maybe I’ll truly feel successful when I’m living in my “barndominium.”

[00:38:32] Brett Fellows: The barndominium, right! If other stylists or salons want to follow you, how can they?

[00:38:40] Ashley Henneman: They can follow us on Instagram @LuxeBeautyBarWI or on Facebook.

[00:38:49] Brett Fellows: Great. If someone in Wisconsin wants to become a client, how can they reach you?

[00:38:55] Ashley Henneman: They can DM us on Instagram.

[00:38:59] Annie Schultz: Or use our online booking system. Our schedules can be quite…

[00:39:11] Ashley Henneman: Can we rephrase that?

[00:39:13] Brett Fellows: No problem.

[00:39:14] Annie Schultz: We offer online booking. Instead of in-person consultations for new guests, we have them fill out forms. This ensures both the stylist and the guest are comfortable and have a plan moving forward.

[00:39:42] Annie Schultz: Our booking link is available on Instagram, but you can also call or DM us.

[00:39:48] Brett Fellows: And the website is?

[00:39:50] Ashley Henneman: Luxbeautybarwi.com.

[00:39:54] Brett Fellows: We’ll include all those links in the show notes. Annie and Ashley, thank you for joining the “Unchained From the Chair” podcast.

[00:40:04] Ashley Henneman: Thank you so much for having us.

[00:40:06] Brett Fellows: You’re welcome. Have a great day.

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