Today, I have the distinct pleasure of introducing a force to be reckoned with in the beauty marketing world: Jodie Brown of Align Creative. Jodie is a hairstylist veteran turned podcaster, marketing agency owner, and business, branding, and marketing educator for beauty pros. Founder of Align Creative and voice behind the “Hairstylist Rising” podcast, Jodie blends her beauty industry roots with her passion for marketing, guiding professionals who often grapple with the expansive world of digital branding.
In this episode, we dive deep into Jodie’s captivating journey, from her early days as a stylist to her remarkable transition into marketing thanks to Instagram, which helped reignite her career post-maternity leave while illuminating her innate creative genius. Indeed, Jodie’s natural aptitude for marketing, combined with the realization that many professionals find social media overwhelming, motivated her to take the leap and pursue her newfound passion in marketing full-time.
Yet Jodie’s path has had its obstacles; she grappled with entrepreneurial missteps and self-doubt before hitting her stride as a business owner. For instance, Jodie shares how she went from underpricing her skills to achieving exponential revenue growth, why she now prioritizes strategic vision over operational minutiae, and what she believes is the secret sauce to maintaining a thriving work culture. We also discuss the elusive concept of “masterminds” in the online business arena, and how investing in herself was Jodie’s key to unlocking unprecedented success.
Unlocking the Genius of Jodie Brown of Align Creative
Later in the episode, you’ll hear how Align Creative’s offerings are tailor-made for salon owners and beauty pros and get a glimpse of Jodie’s vibrant vision for the future. With aspirations that stretch from exclusive branding retreats to potential book deals, Jodie’s trajectory is one of ambition, resilience, and undeniable success.
In a world that often questions unorthodox choices, Jodie’s evolution is a testament to betting on yourself and embracing the journey. Whether you’re a salon owner, a stylist, or a budding creative, this episode promises a goldmine of actionable advice, insights, and invaluable lessons.
With that, I hope you enjoy this episode of the Unchained from the Chair podcast with Jodie Brown.
[05:10] How Align Creative came to be and evolved into the business it is today.
[14:16] Why Jodie Brown believes Mastermind groups are so important for entrepreneurial success.
[21:53] How Jodie approaches the money side of her business.
[28:46] The various ways salon owners and beauty biz pros can work with Align Creative.
[37:47] What surprised Jodie most about the entrepreneurial journey.
Links Relevant to this Episode
Jodie Brown’s Instagram
Looking for more tips on how to grow, scale, and ultimately sell your hair salon business? Check out our other Unchained From the Chair podcast episodes.