Today, I have the pleasure of welcoming Jessica Patton, an inspiring entrepreneur whose journey is a fascinating tale of passion, resilience, and adaptability. Starting off as a hairstylist right after high school, Jessica later delved into the corporate world, only to find her true calling in coaching. Using her signature 5M Method, Jessica gives salon owners and independent hair stylists the tools they need to book their dream clients and take their businesses to new heights.
In this episode, Jessica shares how she went from successfully building her own virtual assistant (VA) agency to becoming a highly sought after coach in the beauty industry. You’ll hear her invaluable insights into the distinct challenges of both roles—especially the world of coaching, which, according to Jessica, demands continuous client acquisition and a strategic approach to marketing. Meanwhile, Jessica shares her pro-tips on leveraging Instagram for authentic community-building and content creation.
Later, Jessica introduces us to her game-changing “VIP days,” a comprehensive one-day event that promises transformation, as well as her proprietary “5M method”—an effective strategy salon owners can use to get results. In addition, she sheds light on the importance of specialization in the hairstyling industry and the unforeseen advantages of “niching down.” Jessica also recounts the highs and lows of her entrepreneurial journey, sharing wisdom that’s not just relevant to stylists but to anyone with a passion and a dream.
With aspirations of taking her own business to new heights by expanding and hosting live events, Jessica’s journey is indeed a testament to the power of perseverance and a positive mindset. Whether you’re an entrepreneur, a stylist, or someone simply looking for inspiration, this episode promises to leave you enlightened and motivated.
With that, I hope you enjoy this episode of the Unchained from the Chair podcast with Jessica Patton.
[05:58] How Jessica Patton made the leap from virtual assistant to coach.
[08:49] The mindset and financial management shifts Jessica had to make as an entrepreneur.
[16:19] The challenges of marketing yourself as a business owner and the strategies Jessica employs.
[18:08] Jessica’s VIP days and coaching approach.
[20:14] The 5M Method.
[24:18] Jessica’s advice for new entrepreneurs and the importance of niching down.
Links Relevant to this Episode
Jessica Patton’s Coaching Website
Looking for more tips on how to grow, scale, and ultimately sell your hair salon business? Check out our other Unchained From the Chair podcast episodes.